Harry W. Bass Jr.
School of Arts, Humanities, and Technology Communications resourcesProject requestOur brand
We are a part of the collective community of doers. Our brand tells the world who we are, how we work, and why it matters. Together, our stories position and promote the Bass School, amplifying our vision and horizon.
Use the following resources to craft your content.
Our story
Learn about who we are, what we do, and why we’re here.
Our toolkit
Find logos, letterhead, image libraries, and branded templates.
Our mission
We prepare global citizens who investigate and explore complex issues, promote new knowledge, innovate new forms of expression, and engage communities to advance the common good by promoting curiosity, critical thinking, communication, and cross-cultural understanding.
Our horizon
We aspire to be an eminent hub for the study, research, and creative practice in the arts, humanities, and design of emerging technologies.
Our pillars
Academic Excellence
Work that matters
Traditionally untraditional
Creativity takes courage
Purposeful Partnerships
Our principles
Passionate
We lead with our work.
Authentic
We share experiences, exchange ideas, and explore differences.
Respectful
Everyone is welcome.
Everyone belongs.
Our elevator pitch
Think.
Make.
Do good.
Our atmosphere
Like other academic units, the Bass School has a unique persona within the UT Dallas framework. Orbits help academics, research centers, labs, studios, and other groups tell their individual stories while weaving the Bass School at UT Dallas throughout each messaging layer.
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