Marketing Programs at UT Dallas

Jindal School bachelor's in marketing graduate on a beautiful, sunny Commencement Day

Marketing is fundamental to the success of any business


Become a marketing expert by joining our bachelor’s, master’s or PhD programs.

Bachelor’s, Master’s or PhD in Marketing?

Bachelor’s Degree Program

Build your understanding of marketing fundamentals and learn skills in communication, branding, analytics and more.

BS in Marketing

Master’s Degree Programs

Master the skills that empower you to understanding customer needs and the competitive environment.


MS in Marketing

PhD with Marketing Concentration

Develop strong research skills that are especially relevant for students interested in an academic career.


PhD in Marketing

What Is Marketing?

Marketing is essential to running a business or a non-profit organization with a focus on the customer and the firm’s objectives. Good marketing decisions are made by understanding customer needs and the competitive environment. The field of marketing is vital for careers in general management. Further specializations include strategic marketing, product management, retailing, advertising and market research. A more recent phenomenon, the growth of E-commerce, has posed a different set of challenges to marketing.

The marketing academic area in the Naveen Jindal School of Management offers the following Marketing degrees:



Marketing Resource Articles

Learn more about specific areas of marketing and specific career paths and opportunities available to you. The authors of these articles include marketing students, faculty, and staff.

Tom Henderson, article author

What You Learn From Capstone Senior Projects

Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.

Shannon Cotts, Collegiate Marketer of the Year

Students’ Work Played a Part in a Corporate Acquisition

In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

See all Resource Articles

Alumni Spotlights

Paulina Jesionek, BS’13, MS’15, MBA’15

Marketing Program Specialist, UT Southwestern Medical Center

Jesionek graduated cum laude in Fall 2013 with two undergraduate degrees – Global Business and Marketing. She delivered the commencement address that year.

See All Alumni Spotlights

Marketing Faculty Research

We are committed to creating a practical and applied learning environment for the study, research, and practice of marketing. Our series of courses has been designed to meet the needs of students who choose general management careers as well as those who choose to study marketing.

See recent research highlights from our marketing faculty

Marketing Blogs & News

Find advice and resources you need as a current or prospective student in marketing.

Sales Students Score Top Wins at Annual Competition

The 2020 International Collegiate Sales Competition won the case-management contest and placed second in the World Cup of Sales.

dfw-retail-innovation-panel-foresees-a-future-mix-of-tech-and-tradition-featured

DFW Retail Innovation Panel Foresees a Future Mix of Tech and Tradition

Marketing, product and technology experts discussed retail innovation in Dallas-Fort Worth at an event presented by the Naveen Jindal School of Management in partnership with the DFW chapter of the American Marketing Association.

Read more Marketing Blogs and News Stories Read more Bachelor’s in Marketing Blogs & News Stories
Read more Masters in Marketing Blogs and News Stories
See all MS Marketing Career Focus Blogs

Student Testimonials

Rebecca Sollars

Rebecca Sollars, BS’20

B2B Client Solutions Executive, AT&T

I’m about to graduate, and I have secured a job with a Fortune 10 company, AT&T. I would never have been able to accomplish this without the help of UTD!
See all Testimonials

Marketing Program Resources at the Jindal School

Academic Programs – Primary

The Marketing academic area offers one bachelor’s, one master’s and one PhD program.

Online Degrees

Academic Programs – Additional

The Marketing area also offers accelerated pathways to adding more degrees as well as professional programs and concentrations.

Faculty and Advisory Board

Discover how Marketing area faculty are researching, publishing, speaking and engaging in the business community.

Community Activity

Marketing area students, faculty and staff are engaged in the community through center activity, events and more.