Marketing Programs at UT Dallas

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!

While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

What You Learn From Capstone Senior Projects

Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.

How Our Marketing Students Land Over 150 Internships Every Year

The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

What Does a Brand Manager Do?

Marketing Career Focus: Brand Management

A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in.

Now Is a Good Time to Help a Nonprofit Organization

By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients

The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.

Students’ Work Played a Part in a Corporate Acquisition

In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

JSOM Students Click With AdWords Competition

A Jindal School of Management student team placed second in North America and 12th globally in Google AdWords Global Online Marketing Challenge last spring. The team’s campaign had a “click-through rate” of 5.58 percent; the benchmark is 2 percent.

UT Dallas Excels at DECA Conference—With Freshmen Leading the Way

Freshmen members of the UT Dallas DECA chapter won all the first-, second- and third-place prizes the chapter earned at the 2019 DECA International Career Development Conference in Orlando, Fla. In all, 34 UT Dallas students competed at the event.

What Does a Brand Manager Do?

Overview of skills needed by brand managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The advertising and branding track has 4 core courses covering interactive and digital marketing, branding, and more.

JSOM Student Wins Marketer of the Year Award for Impactful Class Project

A Jindal School marketing student won the DFW American Marketing Association’s 2019 Collegiate Marketer of the Year Award. Shannon Cotts’ success marks the sixth time since 2012 that a JSOM student has won.

Sales Program Earns High Honors at First International Competition

Jindal School sales students made a notable first foray into competing abroad this spring, placing first and third in the speed-sell contest and second in role-play at the 2019 UK University Sales Competition in Edinburgh, Scotland.

Jindal School Researcher Joins Theoretical With Practical to Help Businesses

Jindal School Professor Özalp Özer brings theoretical and practical research to his efforts to help businesses solve their problems. This approach often leads to answers — as well as new research avenues to explore.

Comets Shine at the Phi Beta Lambda National Leadership Conference

UT Dallas student competitors scored a record number of first-place finishes at the Phi Beta Lambda National Leadership Conference. All 10 UTD contestants placed in the top 10 in every event they entered.

What Exactly Is E-Commerce?

Marketing Career Focus: E-Commerce

Overview of skills needed for e-commerce managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The digital marketing track has 4 core courses covering interactive and digital marketing, digital sales strategy, campaign management lab, and marketing web analytics and insights, plus 9 electives.

Jindal School Inaugurates Undergraduate Deans Conference

The Jindal School recently held a new conference convening assistant and associate deans of undergraduate business school programs. More than 80 universities were represented, and the deans discussed ways to improve programs and student experiences.

DFW Retail Innovation Panel Foresees a Future Mix of Tech and Tradition

Marketing, product and technology experts discussed retail innovation in Dallas-Fort Worth at an event presented by the Naveen Jindal School of Management in partnership with the DFW chapter of the American Marketing Association.

What Does an Advertising Professional Do?

Overview of skills needed for advertising professionals and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas.

Cultivating Relationships with Tech Companies Critical to Student Success

The Jindal School nurtures relationships with companies that create digital tools and apps — those that include analytics, cloud, mobile, social and software technologies — so that students can be well-prepared to use them professionally.

Industry Innovator Honored with Marketing Legends Award

The Jindal School honored Stan Rapp, marketing and advertising visionary and ongoing influencer, with its 2016 Marketing Legends Award. At the Oct. 27 ceremony, Rapp described ENTANGLED MARKETING™, his latest concept and subject of his new book.

Jindal School Lecturer Elected to Board of Local Marketing Professional Association Chapter

Dr. Maria Gomez Albrecht, a lecturer in the Naveen Jindal School of Management’s Marketing Area, has been elected to serve on the board of directors of the Dallas-Fort Worth chapter of the American Marketing Association as executive vice president of special interest groups. The chapter’s mission, she says, is to educate, support and enhance the […]

Powering Through JSOM as a Working Student Part I

Whether you are new to being a working student or have been doing it for quite some time now, read the helpful tips on how you can make the most of your time in graduate school.

Jindal Marketing Students Reap Success in Google Marketing Challenge

Coordinating their online marketing campaign with gardeners’ spring planting research sowed seeds of success for a Jindal School team that helped the National Gardening Association in the 2017 Google Online Marketing Challenge.

Analysis for Consumer & Shopper Insights Jobs

Marketing Career Focus: Customer Insights

Customer insights is an emerging area for marketing professionals who are not modelers, statisticians or data scientists. They often work more on the analysis and recommendation side of the profession.

JSOM Graduation Speech

Graduate ITM and Marketing student, Hua Bai, reflects over the past few years she spent in JSOM while she takes off the student hat and puts on the alum hat.

UT Dallas, Jindal School Featured Prominently on List of Young Innovators

A Jindal School graduate and two current students have been named to 2019NTX Inno Under 25, a list of young leaders and entrepreneurs in North Texas under the age of 25. In all, nine of the 14 honorees have UT Dallas ties.

Bass Conference Provides Forum for Stimulating Exchange of Marketing Ideas

The Bass Conference is an annual academic gathering focused on research in marketing. The conference honors the late Frank M. Bass, a professor who established marketing as a quantitative science and fostered a research culture at the Jindal School.