2024 Senior Capstone
The University of Texas at Dallas Senior 2024 Capstone
Independent Study - Sole UI/UX Designer
This is ANTHO.
Antho is a floral catalog app made for incoming florists and plant lovers! This all-in-one application allows users to design floral arrangements, learn about the history of flowers, understand how to care for plants and learn about the design and colors of floral arrangements. This app will inspire users to grow and enhance their creativity and passion for floristry and plants.
Research
I interviewed local florists within the Richardson, TX area about their career and passion towards floristry. I wanted to know what advice these professionals would give incoming florists and what they wished they could have done differently when they started their career.
Several professionals wished they had a peer 1:1 mentor when learning floristry and how to take care of plants. They also mentioned how they would know about floristry, design, and the history of plants online through several websites. Taking care of and learning how to grow plants was the most difficult as it relied on heavy experimentation and trial and error. This opened my eyes to how taxing and difficult it is to become a florist. So, based on this research, I wanted to create a tool to help florists make their learning and experimentation easier so they can focus on what they do best – growing and designing beautiful, creative floral arrangements.
"Floristry is like art; there is a lot of trial and error.
I had to learn everything independently, which took up much of my time."
Quote by Interviewee #3
Antho is short for the Greek prefix meaning “Flower.” One word it is used is Anthomania, which means “an obsession with flowers,” which is what passion in floristry is all about.
Since the app name comes from a Greek prefix, I decided to make the theme of this app all about Greece. The ancient Greeks used flowers in religious customs and crafted florals into garlands, wreaths, and laurels. Greek mythology also uses many flowers within their stories, so I wanted to combine this into the brand design.
Within the design of the logo, I wanted to use the Greek daffodil. This daffodil represents Narcissus, a hunter known for his beauty who fell in love with himself. He later pined away and regrew as a beautiful yellow daffodil. I wanted to include this flower as it represents Greece and its iconic mythology. I surrounded the flower with Greek-like designs (shown throughout the app) to bring the Antho name together.
The color palette I chose consisted of monochromatic blue hues to represent the colors of Greece. Each app feature has another standing-out color to make the feature unique and communicate its functions through color.
Main Features
A tool for all Flower-Lovers!
Floral Community
Yellow and Orange; Light-hearted, Friendly, Communication
This feature helps florists connect online to learn from each other. This feature encourages friendly connections and advice from other specialists within the field.
Plant Tracker
Green: Plants, New Growth, Associated with Life
This feature helps users keep track of their plant health and to-do lists. With this feature, users can learn more about their plants, how to take care of them, and quickly see the status of your little green friend.
Color Room
Blue: Wisdom and Inspiration, Calming
The color room teaches users about color theory, which is important when creating floral arrangements. It can become taxing to find the right colors to match with the right flowers, therefore, this feature allows AI to find flowers that best match their chosen color palette.
Active Learning
Red and Pinks: Passion, Love for Floristry
This feature teaches new florists about floristry and design. This allows users to learn more about floral arrangements and artistic design and gain business skills. A vital element of this feature is Floral Story, which enables users to learn more about the history of their chosen plant and its color and cultural meanings.
